Press Release

09-20-2010

New 4G Broadband Wireless Business Case Tool to Support Analysis of Technology Transitioning Business Cases

Award-winning Analysis Tool Now Supports 3G to 3G+ to 4G, Technology Transitioning Business Cases and Return on Investment (ROI) Analysis

New Windsor, NY - September 20, 2010 – Wireless 20/20, LLC (www.wireless2020.com), a leader in broadband wireless consulting, announced today the release of a new version of its award-winning operator business case and ROI analysis tool, The WiROI™ 4.0 Tool, which enables broadband wireless operators to simulate and analyze the business case of deploying multi-RAN wireless networks over time.  Today’s broadband wireless operators are faced with the challenge of constructing successful business cases that maximize ROI as they select vendors and technologies to transition their network from 3G to 3G+ to 4G.  Faced with multiple technology and vendor options, the ability to build financial models of these transitional broadband wireless networks offers an invaluable tool in the decision making of broadband wireless service providers.

With many technology options to choose from, operators need to make critical choices in determining how and when to deploy HSPA, HSPA+, WiMAX™ (16e, 16e+, 16m), and LTE (FDD and TDD) networks.   The WiROI™ 4.0 Tool enables operators to model transitional business cases, whereby an operator can start with one technology and deploy another technology at a later stage of the network.

The WiROI™ 4.0 Tool integrates two complete standalone network models into one simulation tool.  Service providers can now analyze the impact of building and operating two networks or starting deployment of one technology and transitioning to another technology over time.  The following are some popular uses of the WiROI™ 4.0 Tool:

• Operating a 3G network and transitioning to LTE.
• Operating a WiMAX™ network and then transitioning to LTE.
• Operating a WiMAX™ or 3G+ network and an LTE overlay network at the same time.

"The ability to model transitional broadband wireless business cases and truly understand the financial tradeoffs of the timing of making a technology transition is extremely powerful," said Berge Ayvazian, Senior Consultant and head of the 4G consulting practice at Heavy Reading. "This capability will be most useful to new licensees in countries such as India and Germany that are deciding which technologies to deploy in a given spectrum band,as well as existing operators considering new network deployments or how to manage these transitions over time."

"The WiROI™ 4.0 Tool was developed in direct response to our customers wanting to simulate transitional business cases, allowing them to understand and visualize the tradeoffs of deploying various network technologies," according to Haig Sarkissian, Principle Consultant at Wireless 20/20. "By focusing on the financial returns of a 4G network deployment, operators can make informed, strategic decisions on how or when and whether they should be changing technologies, or continuing with their current strategy."

The new WiROI™ Tool models all of the CapEx, OpEx and revenue generating applications associated with the deployment of an initial wireless technology.  The tool then models the transition to another technology at a specified time within the ten-year business case, accounting for not only the costs, but also the market impact and the method of the network transition.  A choice can be made to either deploy the new technology as an overlay or a rip-and-replace network.

Since the initial launch of the WiROI™ Business Case Tool in 2007, it has been used by network operators, municipalities and equipment manufacturers around the world to develop over 45 comprehensive business cases to fully understand their financial requirements, and build detailed ten-year income statements to gain funding from demanding financiers. 

A demonstration version of the new WiROI™ 4.0 Business Case Analysis Tool can be test driven at the Wireless 20/20 website (www.wireless2020.com).

About Wireless 20/20, LLC
Wireless 20/20 is an independent market research and consulting company focused solely on the broadband wireless market. Wireless 20/20 has helped over 45 broadband wireless operators around the world build business case, analyze market opportunities, complete technology and vendor selection, and develop network roll out strategies.  Our principals have been engaged in the wireless industry since its inception and have a thorough understanding of the technical, business and product issues surrounding the development of wireless devices, equipment, networks and services. For more information visit: www.wireless2020.com.

WiROI™ is a trademark of Wireless 20/20, LLC. WiMAX Forum® is a registered trademark and WiMAX™ is a trademark of the WiMAX Forum®.

Media Contact:

Robin Bestel
robin@wireless2020.com
+610- 428-5845

Media Contact:
Robin Bestel
610-428-5845
robin@wireless2020.com